Does marketing need to be real? No.

 

Is news real? No.

Does marketing need to be real? No.

👉#CGI (computer graphics Imagery)

Globally CGI this year has taken the marketing world by storm with most of us netizens having seen giant installations on our insta or YT feeds.

Be it Barbie the movie or designer brands or cosmetic brands, those videos have amassed huge views & engagement on social media.

🇮🇳Even, in India we are now seeing the trend getting started with Ajio using it to promote thier sale (A giant shoe on a bridge).

👉Virtual Hoardings

Another trend is the virtual hoarding narrative on social (started with zomato blinkit), a lot of brands simply kept tagging along (like here by Netflix) to ride the moment.

-No mega investment. Single OOH or even not that.

- What's needed is intelligent copy.

💡Why this makes sense?

-Given, a large section of population today doesnt 'look up' from their mobile screens to see actual OOH and installations; it's prudent to go virtual with them!

-With automated driving & large screens becoming more real in future, the value of actual billboards on the road will drop, esp in big cities.

Isn't the real world #OOH diminishing?

Agree?

#brand #activations #socialmedia

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I write regularly on consumer/ #marketing trends and habits/ productivity tips. #runningmarketer