How to boost product stickiness and engagement without much business changes or spends?
"Add user journey/usage milestones."
👉Creating user experience milestones is a great playbook for boosting product stickiness, engagement and shareability.
👉Products like Runkeeper or audible for example keep me engaged with their milestone badges that help me as well as the product:
1. Product finds right associations
Dopamine boost with a meaningful badge unlocked.
2. Higher shareability
Make me want to share them on my social network and get more people to try the product (natural acquisition vs incentive based forced acquisition)
3. Higher engagement
With such badges at times consumers also stretch thier product usage to unlock one more badge! Helpful both ways!!
4. Higher trust
Brands earn more trust with such tactics to build engagement vs forced UI behaviour or incentive led referrals.
Thoughts?
#marketing
#product
PS - Here are my Runkeeper and Audible milestones!
I hope to add more records on running and reading this year!!
No comments:
Post a Comment