Its a hell of a ride with Phil Knight on how this idea called '#Nike' happened as expressed non-chalantly by the cofounder himself.
A must read for anyone interested in creation of an idea and taking it to fruition and keep it alive at any costs. Or #Entrepreneurship. And for anyone who understands #running or any form of sports.
Phil has very openly put down the 'how it happened' without editing the bad spots or places where he felt incompetent to handle things. Thats what i liked the most. Its a story; told sincerely without glorifying.
As a marketer, i wanted to know how this legendary 'swoosh' and Nike happened. And, it just happened! Just a decision on name on a close call with Dimension6 & Falcon. And one of the cofounders said, it came to him in his dream :) Though it means goddess of #victory!
No big research on the symbol also, Phil gave this assignment to a freelancing student of arts whom he met like a coincidence. She did some options and then swoosh was chosen. She charged 35$ for the design!
This book is sprinkled with such moments where Phil took decisions like this quite fast and worked on them as and when they happened.
And yes, huge wisdom in some quotes here. One of them - "Reality is #nonlinear, Zen says. No future, no past. All is now."
#bookreview
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