Sunday, June 23, 2019

Smart E bikes - Will the rebel stereotype work?


AI enabled bikes!! Sounds fab! Envoirnment friendly and cheaper to maintain. Hip. Smart. Techno.
However, does it address basic needs of a #biker? Need for speed. Pickup. Tough terrain friendly (read mountain rides). Show-off. Thump. Feeling of being a big boy. Being #Raw. #Rebel. The brand seems to work on this positioning only trying to entice customers on these primary needs. The TVC does make it look cool around one of these benefits when biker woos a girl by changing bike sound.
On the contrary, should it position around a clean bike, good boy approach striking a refreshing 180 degree on the biker stereotype? Trying to target today's socially concious bikers with a 'change the world' psycographics? Making it really 'revolt' the existing biker stereotype?
Dont know how it pans out. Lets see how consumers approach this space. #ebikes #ai #smart #tech
Read about news here -http://inc42.com/buzz/revolt-intellicorp-launches-its-electric-bike-rv-400/amp/

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