When you are the #market leader, then the onus of expanding the pie is yours.
#Dream11, India's No 1 online cricket game app is trying to do the same with its last 2 campaigns during IPL and World cup. Not talking about 'how to play on its app and point system" but to celebrate the game of cricket itself to connect emotionally with fans.
And kudos to the team behind the TVCs, its a fantastic concoction of fan's stories of going beyond the limits for the game + melodious tune + #Dhoni end slate with 'yeh game hai mahaan' to convey the app name.
From the #functional space of features and benefits; to celebrating the #category anchor itself. That's very tastefully done by #Tilt Brand Solutions, the agency behind the campaign.
The opportunity in itself in this space is mammoth for a country full of smartphone devices + crazy cricket fans. Anyways evident from how #Hotstar is breaking online views records every game.
#emotional #marketing #consumer #cricket #worldcup #india
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