To achieve product market fit, there is also an element of language market fit. Apart from how superbly product is solving a consumer need, if the way it is communicated to consumers (which confuses or doesnt resonate) is key to achieving #PMF.
This concept is closer to #positioning in classical #marketing.
In a lot of categories which are very new, how we position our product kills or puts product on an upward spiral.
Here are 3 examples of how 3 key products communicated themselves in a
fantastic way...coming from milestone companies!
#1
Not fit - A simple portable mp3 players with XXX MB memory for loads of songs, XX Mhz processor for speed & minimal switches.
Fit - 1000 songs in your Pocket!
#2
Not fit - A modern portable device with XX GB memory & long lasting charge to store thousands of books to read whenever wherever & with whispernet you can start reading new books in under 60 seconds.
Fit - Take your book library with you!
#3
Not fit - Upload your videos.
Fit - Broadcast Youself.
Guessed them right?
Ipod, Kindle, YouTube.
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