But every piece of #communication has an objective. For an online brand it needs to drive awareness that can lead to acquisition. Not just attention but attention that can drive to consideration.
I personally like this TVC series shot with Madhuri, Anil and Bappi Da recently as its damn funny. And i know what cred is.
But will that ad help a consumer understand the concept of cred? How it helps you earn money on your credit card payment? And get lot many rewards. Otherwise there are so many apps in #fintech space, not to mention wallets of all kinds. Why should i download another. The ad doesnt do that part after having got my attention so well.
IMO, i feel it is super hillarious but whether what will it lead to, is a question. For target audience, it does press the funny bone and engages but doesnt woo me to download.
What do you think?
Here are the links if you havent seen these yet -
Bappi Lahiri - https://youtu.be/qEqPM7sYFzg
Madhuri Dixit- https://youtu.be/WCZcEad2DzE
Anil Kapoor -https://youtu.be/iW63vNsF8ck
#cred #marketing #advertising
2 comments:
This ad feels like one of those videos created for the sole purpose of generating views & likes. And having no connect with the product whatsoever.
Cant agree more.
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