Hooks everywhere even in the titles! Dont judge a book by its cover is passe?

When Sh*t and F*ck make it to the best selling book titles?

From the likes of books like 7 habits of highly effictive people; we have come a long way. 

I guess diminishing attention spans and bombardment of messages with 24*7 always on mobile internet; we are just doing selective attention tasks.

We read the posts with 'hooked' titles. We watch the content that is byte sized. If it doesn't make a cut in the first few seconds, we swipe up. 

We check trending stuff on news, what's on right now.

Hook is everywhere.

And 'hook' claims that we 'save' effort (of wading through uninteresting stuff) by choosing the hook.

Essentially, its all about save time from slow stuff. 

Get instant outcomes.

Fast food, Crash course, YT Shorts, Book Summaries, Quick Commerce.

Are we in such rush to save on time?

Where are we using that saved time?

Think.

Actually that device that claims to save time has only sucked your time!!

More on that later.

#books #marketing #life 

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I write regularly on topics linked to marketing/consumer and habits/productivity. 

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https://www.linkedin.com/in/nitinchandil