The 'hook' concept in communication and marketing has been perfected by our PM Modi, especially in dealing with crucial times like today. As a marketer, how to build the core of the message around a hook, enables easy reception, assimilation and execution.
Marketing world uses the same hook for jingles or campaign punchlines; be it 'Thanda matlab Coca Cola' or 'Daag acche hain' and so on.
In recent times, with each address, our PM has coined few hooks for us to show our support and solidarity with covid warriors.
Though, the intent is right, its on to the audience (people of our country) to interpret the message correctly with its depth; and implement these acts with understanding; rather than focusing just on the hook, and incorrectly rejoicing and flouting social distancing.
What do you think on these hooks?
#local pe vocal
#swacch bharat
#aatmnirbhar bharat
#covidtimes #covid #hook #Modi #communication #messaging #marketingissimple
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