#Learning from #book - The Four by Scott Galloway.
An interesting insight that Scott brings in his book while talking about Apple is about what made Apple this much successful in terms of a company generating huge profits.
While the entire history about path-breaking innovative simple consumer friendly products - ipods, iphone etc is well known.
👉 The masterstroke by Jobs was to move away from 'nerdy' domain to luxury! From the likes of IBM, HP to another domain of Luxury and Opulence.
👉 The revealation that one cant charge premium in making better technology products but selling objects of desire and status.
🥇 Thus came the move of dropping 'computers' from 'Apple computers' to just 'Apple' dis-associating from the less pricey computers category.
🥈And creating temples of luxury (Apple Stores) in same neighbourhoods where you buy Prada, LV, etc; selling tech products the way luxury is sold - great lights, abundance of space, pampering service and what not.
And this made it into a brand that you gift others - Ipod, Ipad, Iphone, Smart watch and so on. You rarely gift a computer. You gift perfumes. Social Proof. Not Nerdy IQ thing.
Takeaway - "Learn from disparate categories also!"
Thoughts?
#jobs #Apple #brand #luxury #retail #marketingisSimple #consumer #tech
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