Marketing must evoke emotions else its not Marketing.

Marketing must evoke #feelings!

Not 'better' features. Not  'better' 'reason to believe'(s).

So often while positioning our brand, we write the complex brand key/brand stand or similar #brand #positioning framework to capture key elements leading to how we position the brand.

We also write simple statements to convey the idea in a simpler format, sth like - For [your audience], [your brand] is the [your market] that best delivers on [your brand promise] because [your brand], and only [your brand], is [your evidence].

So, the mechanics of diving deep and defining sharply all these elements to uniquely position your brand is fine. But in one sentence, what your brand should do?

👉 All our marketing must focus on what emotions/feelings it leads to for consumer and does it bring him closer to what his dreams and desires in his life.

👉 What is that feeling or emotion that ur brand will bring? Define it. Freedom. Safety. Arrived. Ecstacy.

👉 Need a Qtr inch drill bit to make a Qtr inch hole or to put up a book shelf to make it look tidy on the wall or to showcase your taste of books and how well read you are?

👉 Need a deodorant to just neutralize body odour or to define how suave you are without speaking thru ur signature fragrance?

Thoughts?
#MarketingisSimple