India sells ~50000 cr worth of Sarees annually. Out of which ~27% was organized market in FY20, which is slated to grow to 40% by FY25.
New cool brands have been growing with modernised play on sarees. Taniera by Tata, Navyasa by Birla and Avantea by Ambanis are some those new brand launched in last 5 years.
The erstwhile biggies - Nallis, Kalyan Silks, Pothys, Chennai Silks have been there since ages selling buildings full of traditional sarees.
Interesting play in retail with again expansion of exclusive stores by each of the new brands.
Definitely, there is a gap in the market with the dearth of modern sari specific brands, contrasting to plethora of western wear brands.
W and Biba capitalised on this gap earlier in non-saree ethnic market earlier.
Interesting to see, how things pan out.
Where do you buy your sarees from?
#fashion #retail #brand #sarees
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