Should brands bow down for advising a story of change?

Should brands bow down for advising a story of change?

Brands tell stories.

Stories that reflect the society at times, and stories that defy the society.

Ultimately storied to land a message - might be aligned to existing norms of the society, or might be suggesting a change.

Change to break away. And start something new.

Change is difficult. But change is the only constant. Change at times, or most of the times is progress. Or at least a strong effort to think different.

However, there are things which nobody would want to change. And things which are open to be thought of at least.

Who decides that? Audience does.

And that’s why -

A section of audience would like the way current things are.

A section will like a new and fresh thinking.

Some will boycott. Some will not.

Some will remember the brand for pushing boundaries and challenge status quo. Some will hate it for doing it.

But brands need to stand by thier narratives and stories. Not bow down under pressure.

I remember Nike’s ad on taking a stand around racism by bringing -Colin Kaepernick, an outcast American football player and civil rights activist .

Despite pressures from media and thier share price going down under furore - Did they take it off? No

Did the brand wither away? No. It’s stands stronger. And I guess that’s fans expected from thier brand that is thier mentor on pushing human limits around athletics.

What do you think from a #brand perspective?

#marketing #advertising

PS - The recent AUFinanceBank Ad featuring Aamir & Kiara talks about groom entering the bride’s house after wedding for Pelham Kadam vs bride. Earlier, Manyavar had a narrative around kanyadan. Tanishq had one talking about adoption of cross-religion customs.