1000 true fans?

Power of 1000 true fans > Power of mass media?

In times of efficient and ROI driven #marketing, power of #community is a big lever.

Kevin kelly wrote an essay in 2008 stating the power of first 1000 fans -

"A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book and so on.

If you have roughly a thousand of true fans (also known as super fans), you can make a living — if you are content to make a living but not a fortune."

And here is how it works. You need to meet two criteria -

1. You have to create enough each year that you can earn, on average, $100 profit from each true fan.

2. You must have a direct relationship with your fans. That is, they must pay you directly.

If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for most folks.

Earlier this phenomenon was difficult to achieve because of lack of direct relationship/transaction with customers, but with #ecommerce, D2C and p2p digital payments, this concept is the backbone behind many brands globally.

Thats why brands of today aspire global demand because they now have this power of a connected world!

These brands focus on direct contact with customers to leverage this principle of true 1000 fans!

And yes, more often than not, you dont see these brands spend on mass media because the community helps them grow. They dish out challenges, rewards, parties first to those fans and then to the world at large!

#D2C enables efficiency in marketing and #sales and business!

Have you experienced the power of thousand true fans yet? Not customers, but fans.