Because u know u will see something new?
Or, Because u just might see something new?
Read that again!
Yes, ‘MIGHT’ signify the concept of the variable reward.
This concept was discovered by psychologist B.F. Skinner in 1950s when he put a bunch of pigeons in a cage. There was a lever in the cage, every time a pigeon tapped a lever, a pellet of food was delivered.
Skinner then introduced variability: food pellets were not delivered at every tap of the lever, but at random intervals.
And this made pigeons go 😜 , the number of times they tapped the lever increased dramatically!
This was Unpredictable/Variable rewards at play.
Our habit to go back to that app is a result of our brain’s craving for novelty and pattern identification.
When we know what the reward is going to be every time, we grow uninterested, but when there is no obviously apparent pattern, we get hooked.
Every app wants to become a slot machine!
Have you got over that app addiction yet?
#marketing #product #habits
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