Brands are about stories. Stories that connect. And if stories, translate into reality; nothing like it!
Here is how two brands - Domino’s and Declathon played with thier signage for few stores to tell beautiful stories.
#Domino's rebranded one of its stores in order to honor Lucy Bronze, an English woman footballer ahead of the Euro 2022 final. Lucy Bronze worked as a chef at Domino's in Headingley while studying at Leeds Beckett University in the early 2010s.
French sports apparel brand #Decathlon changed its signage of 3 stores in Belgium to promote "reverse shopping", through which people in the country can sell their sporting products to the company to support environment friendly practice of reuse. So, the brand literally reversed thier logo!
Do you remember any other such story of #logo change?
#marketing
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