Back in 2006-07, there was a new wave of social media & digital marketing trying to redefine how brands communicated and engaged with people.
It started as a fad, when brands ignored it first, then adopted like experiments with 1% of budgets to today, where it is one of the top 2 spend channels.
Metaverse, is in the same zone as social/digital was back then.
Brands created pages on social media platforms. Then, they added interactive stuff via various widgets and apps to build engagement. Then came idea of selling via social.
Even customers first created thier profiles. Then they connected with friends, built communities. Then, they started reading news. And today, it is a complete entertainment package, where people open these apps to see some random byte sized content (call it reels or shorts).
Same trend seems building for Metaverse. People are creating thier avatars. Kids are already used to such parallel places via games like roblox or minecraft. Adults have had this virtual reality life (WFH)during COVID via zoom and are now living a hybrid work life already.
Brands are creating Metaverse stores, buying retail space in Metaverse (will you call it ‘un’real estate 🙄) - Samsung, Adidas in Metaverse like Decentraland, The Sandbox.
CPG Brands like Coca Cola, Nike etc have done various events in Metaverse to promote a new product line or special events. Walmart has a Walmartland in Roblox and has released a video on how they imagine shopping at walmart in Metaverse (it’s interesting if you haven’t seen it yet - link in comment).
And yes people can buy from brands in these Metaverses. So, the proposition is that consumer can shop from say Macy’s physical store in NY from Bangalore by visiting its Metaverse store and get the purchase delivered in real world!
Sounds exciting?
#metaverse #marketing #ecommerce #social
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