It pervades everywhere.
From man on the moon strategy to how to tie shoe laces strategy.
Basic strategy. Sophisticated strategy. Winning strategy. Losing strategy. #Marketing strategy. Sales strategy. HR strategy.
‘strategy’ derives from the Greek strategia, = ability to employ available resources to win a military conflict.
Simply put, strategy is a cohesive response (analyses, concepts, arguments, policies and actions) to an important challenge.
Not a standalone decision.
Not a goal.
It’s important to distinguish and use the word.
Richard Rumelt in his book, Good Strategy Bad Strategy; talks about -
#Strategy = Diagnosis + Guiding Policy + coherent action
Diagnosis = Identification of problems/obstacles
Guiding policy = Specific approach selected to solve problems
Coherent action = detailed how to ( policy, resources,actions) to carry out Guiding policy.
Do the below sound okay as strategy?
-Our strategy is to grow 10X in 3 years.
-Our game strategy today is to go out there and score!
#execution
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