Globally OOH or Out of Home advertising declined during pandemic, but is expected to grow at single digits in coming years.
Its contribution is under 5% (~36bn/~800bn USD) to total global ad spend.
In india, its share is ~10-12% being a developing economy (with still good chunk of traditional media).
However, few points make OOH relevant in today's digital times too -
👉With increasing digital fatigue and lower number of billboards on road (esp in india, the number has been pruned by govt), it is more relevant/less cluttered for consumers post pandemic.
👉Imo, OOH can magically bring alive a product's core in a grander way out in open.
👉If done with an objective to integrate the brand core to marry physical spaces, it can convey the product value proposition like no other medium.
Here are some such magical ones in the deck! Check them out.
Do you recall any outdoors ad that was simply magical?
#ooh #advertising #marketing #media
-------++++++
I write regularly on topics linked to marketing/consumer and habits/productivity.
Follow #RunningMarketer
No comments:
Post a Comment