You went to a movie. The beginning and the middle was boring. But the end was awesome. Your mind will still rate it - awesome. (Bruce Willis's Sixth sense?)
Apart from the end, we also remember some of the extreme scenes in the middle; those peaks that were unusually good or worst. (Kashmir Files' 2 extreme scenes!!)
That's peak-end rule at play.
When we remember something, our brain ignores most of it. It picks only the 'peaks' and the 'end' more than anything out of a story, movie, #content..any experience; and makes an assessment of it, based on that only.
Despite a poor #experience throughout, if the brand makes it sweetest at the end, your #NPS rating would still be 8-10/10.
So, its important that as marketers, we build those peaks in our content or experiences along with pleasant endings.
That unique mouth freshening pouches in a restaurant. Or that peak moment clicked at a Disney ride given at end!
Any relatable examples?
#marketing
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