Playbook:
Social Network -> Attention -> UGC -> Monetisation -> Media Co
👉Social Network
#Facebook started with a bid to join friends with their life updates.
Gained traction with WOM and soon network effect took off.
👉Attention
It’s easy to lose interest, it kept adding and improving features to keep users hooked.
-From notifications to apps to news to videos.
-From scrolling right via stories to scrolling up via reels.
With times, bought other apps like Instagram, WhatsApp to remain the largest attention grabbing network globally.
👉UGC/Monetization
To solve content shortage, it educated, promoted and incentivised general users to create content, the biggest differentiator vs media companies like Sony, Zee, Star.
👉Media
Both Meta and #Google with an unending stream of UGC for user stickiness; are in Top 5 media companies in India today by revenues.
Attention of masses is the biggest asset on this planet!
What will you add in the playbook??
#media #socialmedia
———-++++++
I write regularly on marketing/consumer trends and habits/productivity tips. Follow #Runningmarketer
No comments:
Post a Comment