'Hooked' by Nir Eyal is a must read on the subject. My picks from the book -
1. Become a Guru.
Thats what most brand build - a library of great Content on thier transactional apps - like #Zerodha varsity.
2. Become a Friend.
Personalize. Recommend. Valuable reminders. That wife's anniversary tip. #Cred saves the day on bills.
3. Become a Community.
Standing for a common cause in the category & solving consumer pain points. #Nike+, Redbull have embraced this so well.
4. Dont build point programs for loyalty. Build VAS, consumer will pay for. Like #Amazon Prime.
5. Don't make a super app to build frequency. Cut confusion. Retain focus.
What would you add there?
#product #marketing #growth #book
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