I wonder, when the co-founder of Starbucks, Zev Siegl recently visited Bangalore's heritage shop - Vidyarthi Bhawan for a quick taste; he must have done this thousands of time;sampling coffees across continents and soaking in how consumers sip coffee everywhere.
With glocalisation, it's important that brands offer consumers to taste the best of both worlds - signature stuff the brand stands for globally as well as modification or new products lines keeping local sensibilities and flavours in mind.
#Starbucks this year has launched filter coffee & masala chai in their menu along with stuff like chole kulche in India.
#McDonald's has been selling Aloo tikki burger for years now in India and it has been adopted in the global menu under vegan options.
#Snickers introduced the veg version in India only (eggless).
#harleydavidson recently launched tough turbans in thier range of accessories considering a lot of sikhs community drive thier vehicle.
But for all that thing to happen, understanding consumers by immersing themselves in the market is what is a must!
#consumerbehavior #marketing
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